Social Media Optimization or more popularly known as SMO is a digital process for increasing the awareness about a particular product, service or even an event by generating online publicity for it. When I say online it means a lot of social media outlets and communities are involved in getting your stuff noticed.
SMO’s process includes the usage of RSS feeds, social news and similar sites, bookmarking, blogs to even videos In short it utilizes each and everything that comes under social media format to make your business grow. It is one of the best mediums today to popularize a brand as what is among the social network is something that is In today.
Top Benefits Of using SMO:
•Increase Traffic to your site. So more Business to your company and hence increase in the revenues earned.
•Helps in increasing the credibility of your site which ultimately helps you in making your company a brand name among the audience. It is so because it kind of adds a personal touch to your site and help people connect.
•This interface is very affordable and guarantees a wide reach when compared with traditional advertising methods. Even PPC and Adwords are a lot more expensive then SMO.
•Helps in making your product or service a lot more popular among the crowd. It so because it’s the social interface that is accessed most prominently by people nowadays. SMO techniques also help your buyers to reach you in easy manner. This establishes a clean path for communication and gives your company good business. Moreover this works the other way round too. What I mean here is that with SMO you can contact people easily and convey messages about new products or any other important information fast.